Media Literacy

We are a nation of consumers, and advertising is the engine that makes it all happen.

Thinking Critically About Advertising is part of Walch Education's acclaimed Media Literacy series. Authored by Peyton Paxson, a professor who specializes in understanding the relationship between the media and the classroom, Thinking Critically About Advertising contains 51 lessons and activities that examine who sells, what they sell, how they sell - and how we respond to it all.

Sample lessons include:

• The Best Class Activity in the Entire World!
• So Many Shampoos!
• Are You Tough Enough to Drive a Truck?
• Lights! Cameras! Tunes!
• Newspapers Vs. Magazines - You Decide
• A Portal for Teenagers, by Teenagers